
07 — Our Story
Built for the
next generation —
by hand, by family.
After building a successful Software-as-a-Service company, I went looking for a second act — something AI-proof, deeply human, and capable of bringing more time with my wife of fifty years, our two daughters, and our grandchildren.
Discus had quietly become a love of mine. Combining that love with a recurring-revenue service model, an experienced lead aquarist, and a 500 sq ft fish room in Safety Harbor — Discus Farmers was born.
The business is structured for family succession and a serious philanthropic mission. The fish, the science, and the design are the work. The calm is the result.
— Alan, Founder · Safety Harbor, Florida
